As you may have already heard, Google is launching a major update to their search algorithm on April 21, 2015, favoring mobile-friendly websites in search results. Now, what does this mean for you, and what can you do to make your website responsive and mobile-friendly?
Check That Your Website is Mobile-Ready
The first thing you should do is to check if your website already is mobile-friendly using Google’s Mobile-Friendly Test. If you’re using Squarespace, Weebly, mono.net, or some other online site-builder, there’s a good chance that your website is already in a responsive design, as are most of the newer WordPress themes.
If your website isn’t in a mobile-ready, responsive design, most of the online site-builders will let you upgrade your design seamlessly. In case you’re using WordPress, you can browse the theme directory for a new theme when logged in as an administrator, or check your favourite theme marketplace such as ThemeForest.
Would you rather not have to take care of the hassle of updating your website, which sometimes can be a daunting task, we recommend that you contact a web agency to help you out.
Review Your Booking System
When updating your web design it might also be a good idea to review your current booking system. Try and ask yourself these questions:
- How does it feel to place a booking on your website from a smartphone?
- Does my booking system open in an overlay which takes a long time to load, or am I redirected to an external system which is not mobile-optimized?
- Are the input fields and buttons too small and hard to reach?
If any of above three questions sound true to you, then it’s a great time to consider updating your booking system. Your potential customers certainly won’t all have the patience required to complete a booking if it’s too difficult to complete.
Get a Responsive Booking System
At Zapla, we’ve considered mobile from day one. Our booking widget is fully responsive and mobile-ready.
The Zapla booking widget works by inserting a single line of code into your website, and then it automatically adapts to the design of your website. The calendar and buttons are all optimized to be as easy as possible to fill out from both a smartphone, tablet, and of course a computer.
This means that if you’re using Zapla you won’t have to do anything to have your website and booking system be ready for Google’s big responsive update on April 21. The booking widget will already be mobile-ready.
If haven’t given Zapla a try yet, we encourage you to check it out and see how you like it. You can start by signing up for a 30-day free trial.
If you have any questions or need help you’re always welcome to contact us on firstname.lastname@example.org.